Blawging 101?

Kevin O'Keefe published an interesting how-to post on law blogging (or "blawging," for those of you on the up-and-up).

He pushes finding a niche for your blog, stressing the importance of being an authoritative figure on a specific subject to get noticed by other bloggers and the media.

An excerpt from “Real Lawyers Have Blogs”:

Blog on a general topic or worse yet, a number of topics and you'll have those bloggers and reporters looking for a niche blogger to cite or quote.

Prospective clients are the same. They are looking for an expert.

To our visitors who are attorneys: I know many of you do have your own blogs. Are Kevin's theories correct? Did you find that a niche was imperative to blogging success? What's your motivation for publishing your own blog?

-JACKIE SAUTER, Multimedia Editor