Friday, November 9, 2007

Speaking of travel

There’s a full-page ad in USA Today Friday that exclaims, “We don’t just TALK at businesspeople. We LISTEN to them.”

That’s Southwest’s pitch for its new seating system, which discards the generic A, B, and C designations in favor of a numbered pecking order.

That is, instead of checking in early and having to battle it out with all the other groups, you’ll now line up as A55, behind A54 and in front of A56. Once you’re on the plane, I imagine it’s still a free-for-all.

My colleagues, who flew Southwest to Chicago, claim they were on one of the first flights that adopted this system, and dismissed it as a poor choice. To me – it seems silly to take the extra step; why not just assign seats like everyone else.

What do you think, frequent fliers?

-JACKIE SAUTER, Multimedia Editor

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