Like the newspaper industry, the residential real estate market is increasingly turning to the Web for comfort. And it seems to be working.
The NYT reports that Curbed.com, a real estate blog network that operates sites in New York, San Francisco and L.A., has been given $1.5M to expand to more cities and add staff. Might we see a Washington-or-Baltimore Curbed in our future?
The sites don't just advertise property listings; they provide a portal for visitors to talk about their 'hoods. And national advertisers like American Express like that.
Would you turn to blogs if you were buying or selling a home? Is the Web the answer for the fledgling industry?
Check out Zillow.com and Realtor.com while you're at it.
-JACKIE SAUTER, Multimedia Editor
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