Tuesday, September 4, 2007

Not exactly meals-on-wheels

KFC, Yum! Brand's cash-hungry chicken chain, has announced an "aroma-focused" product placement program to market their new $2.99 deal. The Wal-mart-esque price covers KFC chicken, mashed potatoes and gravy and a biscuit, all for less than Metro fare.

KFC piloted a "scent-focused" program in three cities, including the nearby District of Columbia, by having corporate mail carts carry plates of KFC chicken on their pre-lunch mail route through the cubicle maze.

"We couldn't think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America," said James O'Reilly, chief marketing officer for KFC.

Sound devious? Very.

Am I hungry as I type this post? Getting there…


From the release:

To bring the sweet-smelling promotion to life, KFC collaborated with Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.

Anyone else wondering what the Salvation Army is getting out of the (hopefully-not-raw) deal?


-JACKIE SAUTER,
Multimedia Editor

1 comment:

jerry said...

What ever people say its amazing how Colonel Harland Sanders brought KFC to a multi national organization. I saw an article in a blog called http://futureseekers.blogspot.com
There you can find a nice article in the following URL http://futureseekers.blogspot.com/2007_06_01_archive.html