Thursday, September 13, 2007

HD Radio - what’s the big deal?

I see where iBiquity CEO Bob Struble, flush with success over his company’s alliance with Apple Inc.’s ubiquitous iTunes software, is predicting the end of analog radio.

Analog radio is what most of us still call radio.

“Five years from now, people won’t walk into a Best Buy and say, ‘I want to buy a HD Radio,’” Struble said. “They’ll just say, ‘I want a radio.’ This will be the standard, it will be everywhere.”

Really? Is this a prescient prediction or a wildly optimistic dream? What do you think?

-TOM LINTHICUM, Executive Editor

11 comments:

Day of the Jackal said...

"I see where iBiquity CEO Bob Struble, flush with success over his company’s alliance with Apple Inc.’s ubiquitous iTunes software, is predicting the end of analog radio."

Let's put Struble's comments into perspective:

"And the good ideas keep on coming..."

"So let me understand this...
HD radio has been reduced to being a storefront for iTunes? So I listen to my HD radio, tag the songs I like, download them to my iPod, and listen to my iPod rather than my HD radio, right?"

http://www.hear2.com/2007/09/and-the-good-id.html#comments

iBiquity is grasping-at-straws, as consumers have shunned HD Radio - HD Radio is a solution is search of a problem. Struble claims to have sold 150,000 HD radios, but in reality mainly radio-geeks have bought HD radios. No doubt, average consumers returned HD radios after poor reception and bland, computer-generated, repetitive HD channel playlists - HD radios require AM-loop and externally-mounted FM-dipole antennas. Consumers have shown that they will not become a generation of antenna tinkerers - analog AM/FM is not broken, so why try and fix a non-problem?

“Five years from now, people won’t walk into a Best Buy and say, ‘I want to buy a HD Radio,’” Struble said. “They’ll just say, ‘I want a radio.’ This will be the standard, it will be everywhere.”

Since when does Best Buy, Radio Shack, Circuit City, etc sell more than a handful of radios anymore. Consumers only buy things that contain radios, not generally stand-alone radios anymore. iBiquity is in trouble, now having to search for other forms of revenue generation with HD Radio:

"Finally, A Good Use for HD Radio"

"That's why I was happy to hear that even the folks at iBiquity are looking at other options. They have to."

http://www.insidemusicmedia.blogspot.com/2007/07/finally-good-use-for-hd-radio.html

LOL! The licensing and HD chipset fees are so expensive, that HD radios will never approach the cost of typical $15 analog radios - in the UK, digital radios start at $60 to $300.

HD Radio (HD/IBOC) causes adjacent-channel interference, especially on AM, and is designed to jam the smaller LPAMs (low-power) off the dial, by 50KW AM-HD HD Radio Alliance owned stations. HD Radio is nothing but a scam:

“HD Radio on the Offense”

“But after an investigation of HD Radio units, the stations playing HD, and the company that owns the technology; and some interviews with the wonks in DC, it looks like HD Radio is a high-level corporate scam, a huge carny shill.”

http://www.eastbayexpress.com/2007-03-07/music/hd-radio-on-the-offense

PocketRadio said...

HD Radio is nothing but a farce:

http://hdradiofarce.blogspot.com

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